Insights

Latest insights. Lean, useful, practical.

Lean, useful, practical.

Practical thinking on minimal web design, performance optimisation, and SEO strategy. Written by the team at Mapletree Studio in the Midlands, UK.

Discover the measurable return on investment from quality web design, from revenue gains to brand trust, and why your website pays for itsel...

An honest comparison of DIY vs professional web design. Discover when to build it yourself and when hiring a studio makes more sense for you...

Discover what makes minimal websites truly effective. Real examples from brands that prove less is more when it comes to design and conversi...

Every second your website takes to load costs you customers. Here's exactly what slow performance is costing your business.

The classic debate settled: should you write your website copy before designing, or design first? Here's what actually works for small busin...

Templates promise quick websites but deliver bloated code, cookie-cutter designs, and poor performance. Here's why custom-built beats off-th...

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We specialise in minimal, high-performance websites that rank well and convert visitors. Based in the Midlands, serving businesses across the UK.