Mapletree / Studio [/01 / Glossary] Now taking website projects

Plain definitions for the work we do.

/03 / Terms

The full list,
A to Z.

26 terms. Click any word for the long version.

  1. A Above the Fold The portion of a webpage visible without scrolling, crucial for first impressions and conversions.
  1. B Breadcrumbs A secondary navigation system showing users their current location within a website's hierarchy.
  1. C Call-to-Action (CTA) A prompt that encourages website visitors to take a specific action, typically a button or link.
  1. D DNS (Domain Name System) The system that translates human-readable domain names into IP addresses that computers use to identify each other.
  1. E Evergreen Content Content that remains relevant and valuable to readers over an extended period, continuously attracting traffic.
  1. F Favicon A small icon associated with a website, displayed in browser tabs, bookmarks, and address bars.
  1. G Git A distributed version control system for tracking changes in source code during software development.
  1. H Hero Section The large, prominent banner at the top of a webpage, typically featuring a headline, image, and call-to-action.
  1. I Internal Linking Links that connect different pages within the same website, helping users navigate and improving SEO.
  1. J JSON-LD A method of encoding structured data using JSON format, recommended by Google for implementing schema markup.
  1. K Keyword Research The process of identifying and analysing search terms people use to find content, products, or services.
  1. L Landing Page A standalone web page created for a specific marketing campaign with a single focused conversion goal.
  1. M Meta Description A brief summary of a webpage's content that appears in search engine results below the page title.
  1. N Navigation The system of menus and links that helps users move through a website and find content.
  1. O Organic Traffic Website visitors who find your site through unpaid search engine results rather than paid advertising.
  1. P Page Speed How quickly a webpage loads and becomes interactive, crucial for user experience and SEO rankings.
  1. Q Query String The part of a URL that contains data passed to web applications, appearing after the question mark.
  1. R Responsive Design A web design approach that makes pages adapt and display optimally across all device sizes and screen resolutions.
  1. S Schema Markup Structured data vocabulary that helps search engines understand webpage content and display rich results.
  1. T Title Tag The HTML element specifying the page title that appears in browser tabs and search engine results.
  1. U User Experience (UX) How users feel and interact with a website or application, encompassing usability, accessibility, and satisfaction.
  1. V Viewport The visible area of a webpage in a browser window, varying by device size and orientation.
  1. W Whitespace Empty space in a design, not necessarily white, that creates breathing room and visual hierarchy.
  1. X XML Sitemap A file listing all important pages on a website to help search engines discover and index content.
  1. Y Yield In web development, a keyword that allows parent templates to inject content into child template layouts.
  1. Z Z-Index A CSS property controlling the stacking order of positioned elements, determining which appear in front of others.
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Web Design and Development for UK Businesses

Mapletree Studio designs and builds fast, conversion-focused websites for UK businesses: landing pages, full sites, redesigns, performance and search foundations, content, and ongoing support.