Insights
Latest insights. Lean, useful, practical.
Lean, useful, practical.
Practical thinking on minimal web design, performance optimisation, and SEO strategy. Written by the team at Mapletree Studio in the Midlands, UK.
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Ideas, tactics, and lessons.
Built for clarity.
Short, focused reads on how we build fast, intentional websites.
Why a Clean Link‑in‑Bio Page Should Be Your First Upgrade This Year
Cluttered bio links are costing you clicks. Discover how AstroLink and Mapletree help you simplify, centralise, and convert with minimal des...
Read articleWhy Centralising Your Online Presence Is the Smartest Move You’ll Make This Year
Scattered links and inconsistent branding are costing you clicks. Here’s how AstroLink and Mapletree help you simplify, centralise, and conv...
Read articleHow One Client 4X’d Conversions in 30 Days (Without Spending a Penny More)
This client swapped their WordPress site for a custom-built lander from us. The result? 4x more conversions from the exact same Google Ads b...
Read articleMinimalist Website Design: The Secret to Faster Load Times (and Happier Users)
Discover how minimalist web design boosts performance, reduces bounce rates, and creates smoother user experiences, all while looking great.
Read articleStatic Sites vs WordPress: What Derby Businesses Need to Know
WordPress might be the default, but is it the best choice for your business? Here’s why Derby companies are turning to static sites instead,...
Read articleWhy We Don’t Use Templates (And Why You’ll Thank Us Later)
Thinking of using a website template? Here’s why custom-built websites win on performance, SEO, and conversions every time.
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We specialise in minimal, high-performance websites that rank well and convert visitors. Based in the Midlands, serving businesses across the UK.