How One Client 4X’d Conversions in 30 Days (Without Spending a Penny More)

If you’re pouring money into Google or Meta ads and seeing tumbleweeds instead of leads, you’re not alone.

One of our clients was in the exact same boat. They were spending a decent monthly budget on Google Ads, sending traffic to their WordPress homepage, and getting barely any bites.

Then they came to us. We didn’t touch the ads. We just rebuilt the destination.

Thirty days later, their conversions had quadrupled.

Here’s how we did it.

The Problem with WordPress + Ads

WordPress is fine, for blogs. But when you’re running ads, it’s often the worst place to send traffic.

Our client’s original page was:

• Slow to load
• Confusing to navigate
• Not mobile-optimised
• Cluttered with distractions

Imagine paying £1.50 per click only for people to bounce because the page took four seconds to load. Painful.

What We Changed (And Why It Worked)

We teamed up with our trusted ads partner, Kyoto Digital, led by Simy, to turn things around.

While Simy kept the ad campaigns running smoothly, we focused on the destination, building a custom, static lander designed specifically for conversions.

Here’s what went into it:

• Minimalist layout: No fluff. Just the offer, the benefit, and a crystal-clear CTA.
• Lightning-fast load speed: Sub-1s, every time.
• AdMatch messaging: We mirrored the exact headline from their ad for perfect alignment.
• Mobile-first design: Because most paid traffic is mobile.
• No WordPress, no plugins, no faff.

The result? Every visitor hit a page built to convert, not just exist.

The Results After 30 Days

Same ads. Same budget. Totally different outcome.

Here’s what happened:

• 🔥 4x increase in conversions
• 📉 Bounce rate dropped by 58%
• 📈 Cost per conversion slashed by over 60%

All without changing a single ad. That’s the power of pairing smart ad strategy with a purpose-built landing page.

Why Landing Pages Matter More Than You Think

Think of it this way: your ad is the pickup line. The landing page is the first date.

If your ad promises value but the page feels confusing, slow, or irrelevant, people leave. Fast.

A good landing page does three things:

1. Confirms they’re in the right place
2. Makes the next step easy
3. Builds trust without wasting time

And that’s exactly what we build at Mapletree Studio.

Thinking of Running Ads? Start Here

If you’re already spending on Google or Meta but not seeing results, the issue might not be the ad, it might be where it leads.

We build high-converting landers that match your ads and maximise every penny of spend.

Want to go one step further? We can even bring in Simy and the Kyoto Digital team to run your campaigns.

👉 See our lander + ads service Or get in touch for a no-faff, plain-English chat about boosting your ROI.

Minimal site. Maximum impact. That’s the Mapletree + Kyoto way.